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Seven Social Marketing is centered around the idea that there are always at least 7 options no matter what problem you're facing. When you feel like your back is against the wall, all you need to do is think outside the box!
Digital strategy & Planning
Your small business marketing plan should be tailored specifically to your goals, audience, and capabilities. It is important to have a plan so that you are not overwhelmed with new leads!
Your Business
What are you selling? Whether it be products, goods, or services, it is important to clearly communicate the details to your audience. You never want potential customers to be confused about what you do - provide them with a one-stop shop of information.
your terms
Pricing doesn't always have to be openly advertised. This is especially true when you are in the service industry and use quote-based pricing. Even so, you can market your business in a way that communicates who can afford your product. Are you for the every man? Is it luxury? Do you offer deep discounts? All of this can be relayed with strategic marketing practices.
Your voice
It can seem like there are an endless amount of ways to communicate with your audience, and that's true! The important thing to do is to choose which methods of communication make the most sense for your capabilities and your perspective audience.
your circle
The difference between a one-time customer and a loyal, returning customer is an emotional connection. Creating that bond between your business and your customers will keep them coming back, not out of convenience, but because of the way you make them feel.
your space
Now that the people know what you're selling, they need to know where they can go to get it! Provide all the information your customers need, whether that be a GPS-linked address, a link to your e-commerce space, hours of operation, or the contact information for your #1 salesperson.
your groove
Consumers care about one thing more than anything: themselves. Let's face it, we're all selfishly human! We want to know how things benefit and improve our lives before we invest any time, money, or resources. Show the people why what you do matters to them.
your results
We all know that we live in scamming, bot-filled world. Now more than ever it is important to prove to your potential customers that you are real, your business is legit, and that they will walk away from this experience in a better position than when they began.